/ Impossible Studios
/ The Rocks is an Innovation Company born in 2014. The mission is to analyze, design, develop and build technological solutions, in terms of hardware and software, to meet the client’s needs. The Rocks is implementing ISO 27001
/ Impossible studios
/ for Gaming
/ for Digital Signage
/ for Brands
/ Machine Learning
/ In Store Experience
/ Web (FrontEnd & BackEnd)
/ Desktop & Web App
/ iOS & Android Native App
/ System Integration
/ Instant Win
/ Drive To Store
/ Data Catching
/ Motorsport activation area
/ It’s a digital platform for events,
congresses, incentives and fairs. It
offers standard features like user registration,
check-in and agenda, along with many
customizable modules such as digital
wardrobe, live polling and post-event surveys.
/ Eliminate long lines at check-in
/ Keep your guests informed
/ Boost engagement
/ Measure you event’s ROI
/ Eticks is a certified platform that issues
tickets for events. The organizer can manage
the entire ticketing lifecycle through a
comprehensive set of tools that begins
with the event customization. A dedicated
smartphone app guarantees a fast and
easy access control, while everything can
be monitored in real time from a dedicated
/ Multi-platform gaming stations, conceived
to address space, handling, maintainance and
deployment problems. Hypertechnological, yet easy
to use, they’re designed to accomodate all the best
consoles available on the market.
Skins can also be customized.
Furthermore, The Rocks developed dynamic
simulators for driving games that accurately
reproduce movements while racing.
/ With our TRDS platform
we manage our Digital
Signage. We can handle programmable schedules,
monitoring and support.
The service is available on
big ledwalls as well as our
/ The Rocks designed the CMS for
Milan Games Week official website.
The website hosts a very strong
and highly motivated community,
with impressive facts and numbers
in terms of engagement,
reach and traffic.
/ In our lab, we 3D printed a robot called Qwerty.
He keeps growing and evolving, even by
himself, thanks to machine learning algorithms.
He can hear, speak, move his head, eyes and
mouth. He’s also able to see and understand
the world around him. In next months we’ll give
him arms and hands, so that he’ll be able to
introduce himself to our guests and customers.
/ Some projects are so complex they require us to combine all
of our technical skills into a considerable amount of R&D.
/ Ledwall P2.6 Interactive display
/ Infotainment Window: a vertical 88" sliding display. When
moved along the X axis, it shows the same background mounted
behind it. Custom, dynamic content is played on top of it.
/ Augmented Reality: Pit-Stop Gamification
/ Wow Fx Product Placement: special showcase with transparent
LCDs that display dynamic content.
/ Virtual Reality & Drive Experience: We created a Co-Pilot”
dynamic Simulator. Guests don’t need to be able to drive a racing
car. Instead, they can wear an Oculus Rift, fasten their seatbelt
and get ready for an immersive experience sitting next to a